A driver merging off the interstate found a 7 Brew drive-thru line so long it had swallowed the road, filmed it, and asked the obvious question. “This is ridiculous for some grown adults.”
@kris_crypto_kiss This is ridiculous for some grown adults (EDIT: For those who keep complaining about the wipers I merged off of the interstate where it was previously raining cry about it🫵🤧) #fyp #viral #blowthisup #7brew
The clip has 637,800 views and 1,206 comments.
The footage runs a full minute and it’s mostly just the line. Brake lights stacked bumper to bumper down a two-lane road, past the trees, out toward the horizon. In the audio, the driver is incredulous: “you’re telling me all these people, all these grown…”
TikToker @kris_crypto_kiss posted it on September 15 with four tags, one of which is #7brew. The account has 14,900 followers.
The wipers became their own argument
A detail worth appreciating: enough people showed up in the comments to complain about the windshield wipers running on a clear day that the creator went back and amended the caption.
“EDIT: For those who keep complaining about the wipers I merged off of the interstate where it was previously raining cry about it🫵🤧”
That is the internet working exactly as designed. A video about a coffee line backing up onto a public road, and a chunk of the audience wants to litigate wiper usage.
7 Brew lines are now a police matter in multiple states
The reason this lands is that it isn’t isolated. 7 Brew has had a genuinely strange 2026, and local police departments keep ending up in the middle of it.
On September 8, the chain ran a nationwide promotion called Jackpot Day, 7 a.m. to 7 p.m., giving away a collectible squishy toy called Brew Doh with the purchase of two medium or large drinks. In Wheat Ridge, Colorado, roughly 600 cars converged on a single stand at Kipling Street and West 50th Avenue. Officers spent the morning directing traffic instead of doing their normal jobs.
The Wheat Ridge Police Department took it well, posting on Facebook: “Most of our officers had no idea what Brew Doh was… until today.”
The stand sold out. Unopened Brew Doh units turned up on eBay, since 7 Brew never sold them online. Drivers reported hours-long waits at locations in Columbus and Rochester.
It wasn’t a one-day problem either. Apple Valley, Minnesota saw drive-thru lines spill onto neighboring roads in the week after its 7 Brew opened, with one resident reporting a 45-minute wait and the city banning left turns onto two streets to keep event traffic moving. In Bradley, Illinois, the double drive-thru lanes pushed out into the shopping center’s interior road. Cape Girardeau police put out an advisory before their location even opened.
The standing request from police is consistent across all of it: don’t stop or park in the road while you wait, and if the line is in the street, keep driving and come back another time.
The design is the problem
7 Brew started in Rogers, Arkansas in 2017 and has grown to roughly 750 locations, helped along by a growth equity investment from Blackstone in 2024. Every one of those stands is drive-thru only. There is no indoor seating, no counter, nowhere to park and wait.
So when demand spikes, there is exactly one place for the overflow to go, and that place is the public road. A chain that adds hundreds of drive-thru-only stands a year is going to keep generating this footage whether or not there’s a squishy toy involved.
A million small acts of waiting
The “grown adults” framing is the part people are responding to, and it’s a familiar genre at this point. Somebody films a queue, and the comments split between the people who would happily sit in it and the people who cannot fathom spending 45 minutes on a drink.
Retail has been generating this exact argument for years, whether it’s shoppers hunting for products a store has tucked away or the recurring fight over what groceries should reasonably cost.
The driver in the video doesn’t get an answer. The line doesn’t move. For more on what the internet is arguing about today, follow our Trending section.
