As if navigating the hustle and bustle of New York City wasn’t challenging enough, congestion pricing has officially arrived. But Shake Shack has stepped in to help ease the burden with a savvy new combo deal that has New Yorkers talking.
What is Congestion Pricing?
Congestion pricing is the Metropolitan Transit Authority’s (MTA) new initiative to reduce traffic in Manhattan’s busiest areas. Drivers entering below 60th Street will now face a toll, ranging from $6 to $13.50 for EZ-Pass users. This toll is expected to cut daily vehicle entries by at least 80,000, making the business district more manageable.
While the plan promises reduced traffic, it’s not without controversy. Critics argue that it could increase traffic and air pollution in areas like Upper Manhattan and the Bronx, as drivers seek alternative routes. To address this, New York State is investing over $155 million in Bronx air quality improvements. Still, the toll’s cost has raised concerns, particularly among low-income drivers, despite the MTA’s discounted rates.
Shake Shack’s $9 Congestion Pricing Combo
In the wake of this major change, Shake Shack has launched a limited-time deal designed to bring some relief to stressed-out commuters. Through January 17, select Shake Shack locations in New York City, New Jersey, and Connecticut are offering a $9 “congestion pricing combo.”
The deal includes a ShackBurger and fries, providing a small reprieve for those adjusting to the tolls. However, it doesn’t cover add-ons or drinks.
To snag the discount, use the code “NYTOLLS” when ordering in-store via a kiosk, through Shake Shack’s mobile app, or on their website. Note that the offer is not valid through third-party delivery apps like DoorDash or Uber Eats.
Shake Shack’s promotional site captures the spirit of the campaign:
“Make sure when you spend $9, it’s worth it with Shake Shack’s congestion pricing relief zone. Whether you’re braving the new tolls or taking trains to dodge them, we’re making it easier for New Yorkers to adjust to this change without losing their appetite.”
Mixed Reactions to the Promo
The promotion has generated plenty of buzz online. Foodie Taylor (@tayloreatsnyc), known for sharing food deals, highlighted the offer in a viral TikTok video, which has racked up over 106,600 views and 9,000 likes.
Some customers were impressed by the clever marketing:
- “Yo, the marketing is fire.”
- “How it should be—$17 for a mid burger and fries is not it.”
Others were more focused on the discount:
- “CT Resident here: My subtotal was $12.48, and with the code, my total came to $9.66—a $3.48 discount.”
- “Basically $3.50 off,” another commented.
Final Thoughts
Whether you love it or hate it, Shake Shack’s congestion pricing combo is a prime example of smart marketing in action. For those feeling the sting of new tolls, it’s a small silver lining—and a reminder that even in NYC, a good meal can bring a bit of comfort amid the chaos.
